Technical SEO course with Bastian Grimm
Overview
Understand the basics and delve further into the specifics of technical SEO with this free in-depth course from renowned SEO expert Bastian Grimm.
Get a comprehensive and detailed overview of technical SEO from renowned industry expert Bastian Grimm in a series of video lessons.
Whether you’ve just started doing SEO and need to familiarize yourself with technical SEO or you want to gain greater expertise in a specific technical SEO topic, this course is definitely for you. If you work as a consultant or agency side handling technical SEO topics, you should join the course to gain an understanding of technical concepts and learn how to avoid any potential issues.Features:
º 34 video lessons created in cooperation with renowned industry expert Bastian Grimm
º Get a comprehensive and detailed overview of technical SEO in just 5 hours
º The course is 100% free, saving your money for the real SEO endeavors
Syllabus
Internal Linking: Get introduced to internal linking within website pages, how to prioritize relevant links, using link hubs, multiple linking, and the best practices for nofollow links. This is a great module for those who wish to start learning technical SEO.
º Introduction to internal linking and accessibility of content
º Prioritization and relevancy
º Seasonality, link hubs, multiple linking, nofollow
º XML sitemaps
Crawling and Indexation: Best Practices for Controlling Web Crawlers: In this technical SEO module with Bastian Grimm, you'll gain an understanding of search crawlers and how to optimally budget for them.
º Introduction to crawl budget optimization
º The crawler landscape
º User-Agents / Reverse-DNS
º Robots.txt
º Robots Meta tags
º Canonical tags
Advanced Crawling and Indexation: You will get a deeper understanding of how to manage crawling and indexation.
º Strategic crawl management
º Faceted Navigation / PRG
º Pagination
º X-robots header
HTTP Response Codes: You will learn about HTTP header fields, which transmit the parameters and arguments important for the file transfer via HTTP protocol.
º Introduction to HTTP header fields & response codes
º 3XX: redirects (301 vs. 302, redirect chains)
º 4XX: client-side error handling (404 vs. 410, etc.)
º 5XX: server-side error handling and maintenance (incl. retry-after header)
Log files: Log files contain the history of every person or crawler that has accessed your website. In this module, you will learn how to deal with log files.
º Intro to log file auditing
º Log file auditing tools & their differences
º Log file auditing reports
º Overlaying crawl & log file data for better results
International SEO: Essential for those wishing to be successful with International SEO. Learn how to help search engines easily identify your target countries and the languages you use for business.
º Introduction and multi-/international domain setups
º Geo redirects & CDNs
º Hreflang setup
Web Performance: You will get advice on how to optimize your website performance and implement HTTPS and HTTP/2.
º Intro to web performance optimization, Metrics / Measurements / Tools
º Site Speed Basics: Client-side
º Site Speed Basics: Server-side
º HTTPS, SSL, and HTTP/2
º Advanced site speed optimization: images, custom fonts, CRP
Technology: This is a key module of our technical SEO course. Learn what not to overlook when it comes to structured data, AMP, JavaScript SEO, and mobile-first indexing. A technical SEO checklist can be developed here.
º Structured Data / schema.org
º Accelerated Mobile Pages
º JavaScript SEO Basics
º Google's Mobile First Indexing Intro
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