Search Engine Optimization Starter Guide (Google Developers)
My second pick for the best SEO course is for Google’s official documentation which is by far the most recommended resource for anyone getting started with SEO.
This guide provides an overview of the best practices for On-page SEO, Off-page SEO, and technical SEO for your website. So if you are interested in diving into the intricates of Google search for your business and your clients, this guide is for you.
What You’ll Learn
You will start by learning the basics of On-page SEO with a step-by-step instruction on how to get your site on Google and help it find your content by creating a sitemap. Next, we move on to learn how Google (and users) understand your content by creating unique titles and snippets, use meta description tag, heading tags, and structured data markup. Finally, you will learn the importance of making your site interesting by using tools such as Keyword Planner and the Performance Report.
Then, you will learn Technical SEO techniques to manage your appearance in search results, organize your site hierarchy by using unique URLs per piece of content and planning your navigation, optimize your images using the right elements, and best practices to make your site mobile-friendly so that they can be indexed accurately.
To conclude, this guide also covers Off-page SEO techniques, which means promoting your website and reaching out to those in your site’s related community.
Additional Resources
On the left-side menu you will find more detailed information on Google guidelines which provide advice on how to code your site in order to be eligible to appear on Google, how to control crawling and indexing which is the ability to find and parse your content to show it in Search, change your Search appearance, optimize your page experience, and monitor your site performance.
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