SEO Lesson: The Fundamentals of an Effective SEO Content Strategy
FREE Lesson online
What is SEO ?
SEO or Search Engine Optimization, as the name suggests, is a way to optimize a website or a webpage and regulate online traffic towards your portal. A process that involves improvisation of online content as per various search engines, especially Google, SEO is used to enhance and upgrade a web page’s rank to make it more popular and organized for the users’ reference.
As content is the main requirement for SEO, it is also helpful in optimizing online content with regard to keywords. A major component of online marketing, content is optimized as per search engine optimization google norms and is thus created in a manner that serves the purpose of the readers as well as profits the website owner.
Approach your blog and content strategy with an SEO mindset. Learn how to create an SEO and content marketing strategy that works.
Lesson Details:
2 videos
10 minutes
Lesson Description:
In this lesson, SEO Expert Aja Frost teaches the benefits of a holistic content strategy and what it means to implement a topic-cluster methodology in your content. This lesson will set you up for success when it comes to filling out your Search Insights Report template to grow your blog's organic traffic.
Featuring
Aja Frost serves as Sr. SEO Strategist for HubSpot.
Aja started her a career as a freelance writer before joining HubSpot's blogging team in 2016, where she became the editor of the Sales Blog. Through her blogging work, she became an expert in all the nitty gritty details of what it takes to succeed in the world of sales.
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