SEO Training (ClickMinded)
My sixth pick is for the Search Engine Optimization offered by ClickMinded with Tommy Griffith, SEO specialist.
This comprehensive course is perfect for leveling up your SEO game if you want to be a specialist starting from zero. They walk you through each step required and the best tools available in the market. This course is self-paced and I recommend you take your time in implementing each technique since this course is packed with actionable strategies.
What You’ll Learn
Some topics covered in this course:
Fundamentals:
- A simple explanation of how SEO fundamentally works;
- How to implement the ClickMinded Search Framework to ANY search engine so you can optimize for any platform and start ranking your content;
- How the idea of “query refinement” is one of the most important and underrated aspects of search engine optimization;
- An in-depth explanation of the relationship between your sales funnel and searcher intent so you know which keywords belong in the top, middle, or bottom of the funnel;
On page SEO:
- How to do keyword research;
- 2 things that should drive your digital marketing strategy;
- How to create a content plan based on your keyword research;
- How to reverse-engineer your competitors to find easy ranking opportunities;
- The most common misunderstanding when it comes to optimizing content;
- The 8 on-page elements you need to optimize to SEO-proof all of your content;
- Using “Link Neighborhoods” to boost your rankings by leveraging your competitor’s highest-ranking pages;
- How to discover quick and easy traffic wins that don’t require you to create any new content process and SEO tools to find link prospects at scale;
Off page SEO:
- How to use a “CRM for link building” to sending personalized emails that get links;
- My 4 favorite tactics to build white-hat links;
Technical SEO:
- Introduction to Google Search Console and how to squeeze as much data about your search traffic as possible;
- Why “structured data” is probably where the future of SEO lies;
- And much more.
How You’ll Learn
This course provides you with quizzes to test your knowledge, readings, and challenges to put in practice what you’ve learned. Upon completion of all lectures, you will receive your certification by taking the test with a passing grade of 80%.
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